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Commercialisation – Leverage your Investment

The growth and uptake of the digital continuum within the mainstream media and across social, search, mobile and online channels now requires communications strategies to embrace multi-media thinking, “blended” executions and opt-in customer participation.

Strategic media planning processes and media sales strategies have been elevated by new approaches and often require new and sometimes bespoke tools and resources to maximise their commercial value.  

The combined talents of Kinesis embrace media strategy development, consumer and media research and insights and main media sales strategy and execution. No other media organisation can provide the depth of experience which can be applied by Kinesis either to the media sales function or the marketer’s media strategy and buying tactics.

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Phone
+61 2 8073 5456
Email
Address
Level 1
272 Pacific Highway
Crows Nest
NSW 2065

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Testimonials

  1. Now we know what we haven’t been getting!

    Daniele Brookes, Former Senior Brand Manager, Stuart Alexander

  2. Having some of the best industry leaders and thinkers from Kinesis on our team gives us a competitive advantage and is setting the platform for powerful growth.

    Sean Pickwell, Director, Waterfront

  3. Kinesis brings broad industry experience to our business which helps us tackle seemingly overwhelming challenges. They are a valuable sounding board, helping us to prioritise and develop an achievable business plan.

    Patty Keegan, Director, Digital Chameleon

  4. Kinesis built a robust structure to guide Nutricia through the media agency appointment process; from situation diagnosis, to the briefing, offer analysis & comparison and contract negotiation. Their expertise and knowledge of the media environment helped managing our project in a fast and effective manner, selecting the best partner for Nutricia

    Aline Giustiniani, Sourcing and Supplier Development, Australia and New-Zealand, Nutricia - Danone Baby Nutrition

  5. The Kinesis team has helped us reshape our approach at School Tours and build a stronger business. Being a totally brand funded business, it is important to develop the model that is built for the success of the brands involved. Kinesis helped us with their broad experience; perspective and understanding of the way brands think and operate. They are a great objective team of brain power… and nice guys as well

    Sean Pickwell, Director, School Tours Australia

  6. Kinesis was appointed by YUM Restaurants (owner of KFC and Pizza Hut) in mid 2009 to review its media effectiveness, spend efficiency and relationship with our media agencies. Kinesis managed the process in a timely and very professional way by engaging both us and the agencies in a fair and transparent process

    Pedro DeMartini, KFC Marketing Director (2008-2010), YUM Restaurants

  7. We were very happy with the outcomes of the project which led to an improvement in how YUM managed its media to create better effectiveness and efficiency through a more transparent and relationship driven process. I strongly recommend Kinesis Media for any media related project

    Pedro DeMartini, KFC Marketing Director (2008-2010), YUM Restaurants

  8. Their unique skills and intimate knowledge of the media industry enables Kinesis to create a bespoke process that can address the most challenging of tasks that arise within the client/ agency relationship

    Pedro DeMartini, KFC Marketing Director (2008-2010), YUM Restaurants

  9. PwC and Kinesis Media have recently completed an extensive and complex sales strategy review for SBS Corporation. They were jointly commissioned because of their complementary skill sets: PwC’s core skills in strategic consulting and its broad media industry knowledge, and Kinesis Media’s unique perspective and understanding of media agencies’ structures, trading processes and relationships with media owners.
    This combination of skills, knowledge and experience gave the project substance and a level of insight that would have otherwise been difficult to achieve.

    David Wiadrowski, Partner, PriceWaterhouseCoopers

  10. The thorough approach taken by Kinesis Media, particularly in the area of process, principles and term sheets underlined the background experience of this team provided with order, methodology and clarity into the very complex world of media planning and buying.

    Garry Browne, CEO/ Managing Director, Stuart Alexander & Co Pty Ltd

  11. With the complexities surrounding media, you need somebody on board with the depth of media knowledge to assist. We don’t know what we don’t know…. Kinesis Media were able to apply their media agency understanding of the complex processes and agency deliverables for the NRMA, and work alongside our lawyers to provide valuable advice during the contract negotiations and guide them to ensure a successful and commercial outcome.

    Rene van der Loos, General Manager Marketing, NRMA Motoring & Services NSW

  12. Kinesis led us through a staged gate process commencing with a Heath Check of our agency process, costings and relationship. Both agency and ourselves came to the realisation that there were quick wins to be had by doing things smarter on both sides. Clearly their depth of questioning was outside our scope of knowledge as marketers, and quite revealing, that would no doubt contribute to a stronger relationship and brand results.

    Jane Wyatt, Director - Nutricia Products and Services Baby Nutrition Division ANZ, Nutricia - Danone Baby Nutrition

  13. Kinesis lead our business units through a thorough and fast pitch process resulting in an "all sisterhood" aligned agency appointment with increased market leverage, strategic power, plus value adds in product & people.

    Jane Wyatt, Director - Nutricia Products and Services Baby Nutrition Division ANZ, Nutricia - Danone Baby Nutrition

  14. I am confident we would not have got a quarter of the impact without their depth of industry knowledge, rich process and ability to act neutral to deliver a balanced a middle ground of win:win. I highly recommend Kinesis, and look forward to working with them further in 2011.

    Jane Wyatt, Director - Nutricia Products and Services Baby Nutrition Division ANZ, Nutricia - Danone Baby Nutrition

  15. Working with Kinesis has really helped ignite our business. Having some of the best industry leaders and thinkers from Kinesis on our team gives us a competitive advantage and is setting the platform for powerful growth.

    Sean Pickwell, Director, Waterfront Entertainment Group

[serv·ices]
Provides valuable insights and advice designed to improve current media agency performance.